There is a Company/Customer Divide where, most utility and service companies invoice monthly, yet this does not always suit the customer.
If a company has the ability to offer flexible payment options that suit the customer, they are more likely to meet their repayment commitments and remain good customers.
A Domestic ISP was experiencing a high degree of churn, losing customers unable to keep up with payments. They were also being contacted by customers who wished to use their services but had a bad credit rating.
To minimise the risks associated with offering the customer services on a monthly account, they thought it beneficial to be able to offer a flexible payment service.
Bill Guru is Activata’s alternative payment solution
The Domestic ISP selected customers and issued them with Bill Guru swipe cards. They could have access to services if they prepaid in small increments and could make payments at their local dairy or convenience store, outside of normal working hours.
Customers consisted of
Increased customer loyalty
On average, the life span of the customer tripled so they were retained for substantially longer.
Reduced costs and risk
Established and proven payment methods, guaranteed by the Activata payment system were used. This resulted in reduced costs and risk. Customers had less bad debt and repaid 30% more of their bill.
Not all customers find it suitable to manage their bill payments on a monthly cycle. Bill Guru enables companies to offer their customers greater payment flexibility so they can choose a payment method that works for them and their cash flow. It provides a win win situation where both the customer and company benefit.
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